ROWAN SCOOP MAJOR NATIONAL MARKETING AWARDS

At the prestigious National B2B Marketing Awards 2010 in London, Rowan flew the flag high and proud for the North West – scooping not one but two major awards!

A glittering ceremony saw 700 delegates – representing many of the UK's biggest agencies and their clients – watch the Chester based agency pick up some of the most sought after prizes in the business-to-business sector.

Rowan, who has a string of national awards to their name, won the top award in the 'Best live Initiative' category for their work with Lloyds Banking Group. A multi-faceted, informative and highly personalized campaign promoting a series of enormously successful events – carefully targeted at a local level – and a dynamic follow-up campaign won high praise both from Lloyds Banking Group and from the sector.

Senior Manager of Marketing at Lloyds Banking Group, Garry Reynolds, commented: "Rowan produced a campaign that could not be ignored, utilising a comprehensive mix of mediums and customer touch points, culminating in 14 high profile regional networking events - attended by over two thousand CEOs, FDs and professionals from many of the UK's largest companies. If a campaign is measured on exceeding all objectives, this is without doubt a winner." The National B2B Marketing Awards judges certainly agreed with that viewpoint – not only did Rowan win top prize in the 'Best live Initiative' category, they were also runners up in the 'Customer Relationship Initiative' award.

Jon Moseley, MD of Rowan, was justifiably elated by this recognition from the industry's leading event. "At a time when the business environment has been challenging for agencies and clients, we have continued to be successful. Over the year we have won several big name, new clients and now 2010 will end on a real high with these awards for our work with Lloyds Banking Group."

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Pictured with their National B2B Award are the Executive team from Rowan who worked on the winning campaign: from left to right... Kate Smith - Senior Account Manager, Jon Moseley - Managing Director, James Graham - Creative Director, Peter Fielder-Shaw - Digital Media Manager, Alan Crutchley - Studio Manager.

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