An impressive figure... ROI of 3787% on breast surgery offer

Transform are the market leaders for cosmetic surgery, and turned to Rowan to help them make the most of their database. Amongst a series of successful projects was an offer of £300 worth of non-surgical treatments with every breast surgery booked.

By creating a personalised, clear and eye-catching direct mail piece - containing a unique discount voucher for each recipient - Rowan helped Transform to achieve an impressive Return of Investment of 3787%, with a 3.5% response rate on a mailing to 11,700 customers.

Attractive figures for a breast surgery offer - with on-going potential benefits for repeat purchases in the non-surgical treatment sector.

 View work sample page

⇐ Previous Case Study  |  Next Case Study⇒