Helping the Motorhouse brand move into top gear

Motorhouse 2000 is one of the largest car supermarkets, with two extensive sites in the Midlands. The 2000 element had become dated, and they were looking to update their brand and image - without losing the equity they had developed with a large customer database.

After close consultation with the client, Rowan developed a new image which dropped the 2000 and introduced a fresh logo and an anthropomorphised cartoon car, Stanley. The new image was more modern and family friendly to appeal to the female audience as well as men - whilst maintaining the professional and dependable attributes of the brand. It was successfully launched across Motorhouse’s press advertising. point of sale, website and online marketing, posters and for the launch of a new location for a Motorhouse supermarket.

Example use of branding

Web Banner advertisement

Give-away Stanley plush toys

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