Launching National Cash Advance into the UK market

Advance America, one of the largest consumer finance companies in the USA, wanted to branch out into the European market and open centres in the United Kingdom.

Rowan were chosen to handle the launch, which including naming the brand for the UK, designing a logo, strap line and corporate identity.

The company’s core business is to provide a range of instant cash advance products (rather than loans) and in a crowded marketplace it needed to become a clear proposition - as did the size and strength of the company. The solution was the name National Cash Advance, with the strap line ‘YOUR money when YOU need it.’