See it today, buy it today - fashioning sales for Boohoo.com

Boohoo.com are online retailers delivering the latest catwalk fashion direct to their customers - quickly and extremely affordably. They operate to the tightest of deadlines, with new product delivered, photographed in-house and set into ads - sometimes with a turnaround of just a day.

Rowan developed new templates for the ads, to strengthen the brand’s image, promote their USPs and make better use of the photography. We gave the ads a new structure - a baseline with a bold call to action, and a strap line which sums up their service: ‘See It Today. Wear It Tomorrow.’ Headlines underlined the value, delivery and fast fashion messages - for instance, ‘On trend. On line. On its way to you’. Prices were made more prominent, and a series of backgrounds were developed to give a more interesting and appealing settings for the fashions. All of which has helped Boohoo.com build sales - in style!

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